Curio & Co. Product Catalog

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, Oct 07, 2011
by Louis Smeedly

Going Places

Curio & Co. looks at the power of kiddie rides. 

“Logic will get you from A to B. Imagination will take you everywhere.” Albert Einstein

At first glance, our Mr. Druthers seems like a serious guy.  Kind of buttoned-down and starched.  But the Curio & Co. CEO lights up like a Christmas tree over the silliest things.  Faces in frosting.  Rubber band fights.  Coin-operated kiddie rides.

One of his beliefs is that the toy isn’t what’s so much fun.  All of the joy in the experience comes from our imagination.  That kiddie ride can’t compare to a ride in a real racecar, but neither can it compare to the imaginary journey.  The toy – or kiddie ride, or cardboard box – is the springboard for imagination.  You only have to see a kid build his own rocket ship from a cardboard box to know this is true.

Memories are like that too.  All you need is to conjure up the time and place in your imagination and you’re right back there.  And that souvenir or treasured memento serves as a key to unlock the memories in our imagination.  The toy or memorabilia is just the tip of the iceberg.  The rest of it lies below the surface, in our imagination.

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Roger Believe - Invitation from the Subconscious (L'Invito Di Subconscio) - Illustrated comic book cover of Roger seeing a skeletal self reflected in the mirror (circa 1980's) for an adventure in the vain of Dylan Dog and Martin Mystery - by Curio & Co. (Curio and Co. OG) www.curioandco.com

Invitation from the Subconscious (L'Invito ...

Roger Believe

This giclée of the 1986 Roger Believe cover of Invitation from the Subconscious (L'Invito Di...

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