The television commercial made in the 1950s for Oberpfaffendorfer’s croquettes is adorable. The animated croquettes dance in a conga line around the plate, until one by one they dive off the fork into a waiting mouth. The last one turns to the camera to deliver the company’s slogan, “Oberpfaffendorfer – We’re a mouthful!”, playing on the company’s difficult to pronounce name as well as its reputation for hearty food. I’m sure you’ve seen it.
Well, this is the 1947 magazine ad that started it all. This reproduction of the original Oberpfaffendorfer ad is part of a rare edition of giclée prints.
And the best thing about this print? All of the comforts of a family dinner, with none of the calories!
Year: Reproduced in 2012 from 1947 original
Material: Giclée print
Paper: Hahnemühle museum quality acid-free paper
Size: 26.7 x 33.0 cm (10.5 x 13 in)
Image Size: 20.32 x 28.6 cm (8 x 11.25 in)
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Founded in the early 1900s, Oberpfaffendorfer is a family-run company manufacturing packaged foods. With roots in German-speaking Switzerland, the company is as known for its family loyalty as it is for its packaged “comfort food.” Oberpfaffendorfer fully embraced the frozen food market in the 1950s, and some of its popular products include Neptune Nibblets and its Croquettes. The company slogan, “We’re a mouthful!” plays on the company’s difficult-to-pronounce name, as well as its reputation for hearty food.
Tuesday, Jul 19, 2016
by Ned Wazowski
Our favorite time of year has arrived – it’s finally Comic-Con time!
The Curio & Co. year basically revolves around these five days in San Diego: we’re either gearing up for Comic-Con or coming down from it.
During Comic-Con we connect with old friends and meet new friends. We get up close and personal with artists whose work we’ve admired from afar, and we celebrate each rarity we manage to hunt down. Comic-Con is like Thanksgiving, New Year’s and Valentine’s Day all rolled into one. Can you sense our goosebumps?
But of course, it’s not all about us. We’ll have a variety of treasures for you: pins, vintage posters and plenty of books. Plus, we’ll have all your favorite characters like Frank and His Friend, Spaceman Jax and Roger Believe.
Most importantly, however, we’ve poured through the archives to find you curios that you won’t find anywhere else! We won’t say more about these treasures yet – but you’ve got to see ‘em to believe ‘em! Come back for more information after the big reveal.
If you’ll be in San Diego for Comic-Con, drop by and say hello – we’d love to see you! We’ll be at booth o-2 in the Small Press section. We can’t wait to catch up!