The fish sticks sold by Oberpfaffendorfer in the early 1900s were very different from the breaded delight that we know today. Back then there was no breadcrumb crust, no uniform molded shape. Just salted and spiced fish frozen onto a stick, ready to grill. But they were sure popular.
By the time the fish sticks we enjoy today appeared in the 1950s, Oberpfaffendorfer was ready to revive the Neptune Nibbles brand and its popular mermaid.
This reproduction of the original 1912 “Neptune Nibbles” ad for Oberpfaffendorfer’s fish sticks is part of a rare giclée print edition.
Looking at the ad, it makes sense that mermaids would be in great shape. They swim all day long – an activity doctors are always telling us is so good for us – and they eat a healthy diet of… plankton? Seaweed? Fish sticks seem as likely as anything.
Year: Reproduced in 2012 from 1912 original
Material: Giclée print
Paper: Hahnemühle museum quality acid-free paper
Size: 26.7 x 33.0 cm (10.5 x 13 in)
Image Size: 20.32 x 28.6 cm (8 x 11.25 in)
Founded in the early 1900s, Oberpfaffendorfer is a family-run company manufacturing packaged foods. With roots in German-speaking Switzerland, the company is as known for its family loyalty as it is for its packaged “comfort food.” Oberpfaffendorfer fully embraced the frozen food market in the 1950s, and some of its popular products include Neptune Nibblets and its Croquettes. The company slogan, “We’re a mouthful!” plays on the company’s difficult-to-pronounce name, as well as its reputation for hearty food.