One Is Not Enough

Sale price
50 EUR (approx. 60 USD) excl. VAT and Shipping
Regular price
50 EUR (approx. 60 USD)
excl. VAT and Shipping

The recipe for simulated gold flakes is about the best kept secret in soft drink history. Donald J. Prufrock, Jr., President of the Bunchy Bottling Company and son of the drink’s inventor, said the recipe was divided into three parts and given to different men for safe-keeping. He said that even he didn’t know the identity of those three men.

If you dig deep enough, you can find a few recipes online claiming to be the real thing. But they just never taste right.

One of the most popular rumors was that the company hadn’t bothered to develop simulated gold flakes and just used the real thing. Mr. Prufrock certainly never denied it.

Wherever they come from, those genuine simulated gold flakes sure lend glamour to the soft drink in this reproduction of the original Bunchy “One is not enough” ad from 1957. Released in June 2012, the piece is part of a unique giclée print edition of vintage Bunchy advertisement campaigns.

Each print carries an official Curio & Co. stamp and comes with an embossed Certificate of Authenticity. For more information on product materials, click here.

So frame this and hang it where your friends can see it. And when they ask about the genuine simulated gold flakes, tell them you’re sworn to secrecy. Who knows, maybe one of those three men was your Grandfather.


General Details

  • Year: Reproduced in 2012 from 1957 original
  • Material: Giclée print
  • Paper: Hahnemühle museum quality acid-free paper
  • Size: 26.7 x 33.0 cm (10.5 x 13 in)
  • Image Size: 25.5 x 29.2 cm (10 x 11.5 in)


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Our Focus

We have a passion for collecting, and we’re thrilled to bring you truly special pieces from the pop culture world of the Curioverse. From vintage ads and classic comics to obscure cartomancy artifacts, we’re fascinated by the shared history that weaves all these diverse pieces together. So dive in to read about your favorites, you'll be surprised by how they connect!


At Curio & Co. we adore quality – but then so do you. (It’s a sign of a true collector.) Since we know you don’t take your collection lightly each product is chosen with care to ensure that it’s in mint condition, but if there should ever be any defect the product can always be returned. And each piece is stored and packaged under the right conditions until they find their home in the right collection: yours.


Aside from the Curio & Co. stamp, our non-descript packaging barely hints at the exciting collectibles inside. Still, it has to be plain because it’s got to be sturdy. The only way we can sleep at night is by knowing your collectibles are safe in transport. And that brown packaging – in comforting, durable cardboard – puts our minds at rest. Plus, it’s fully recyclable so you can put your environmental worries to rest too.

We offer:

• 2-3 days shipping with FedEx

• 7-10 days with Austrian Post